Ilkley Business Improvement District (BID) has launched a new partnership with multi award winning app LoyalFree, as part of the towns recovery plan from Covid-19. Ilkley has become the fourth Yorkshire BID to sign up to the app, currently live in 25 UK towns and cities, which will help the town boost footfall and sales by encouraging consumers to shop local safely.
The BID is a business-led and business funded body. Ilkley BID aims to deliver a brighter future for the area by helping businesses to flourish, attracting visitors and ensuring the town prospers by working together.
LoyalFree is an innovative place promotion app which showcases vital area information for locals and visitors including a local guide, exclusive deals and loyalty schemes, fun local events and interesting trails. The app will help the city as it recovers from the covid-19 pandemic with hopes the digital platform will attract new visitors and business as well as reward loyal customers.
BID members will benefit from advertising opportunities, customer insights and social media support. The dynamic app allows users to benefit from using just one app across the UK. Local businesses already signed up include Martinez Wine, Panache and The Black Hat.
Helen Rhodes, Ilkley BID Manager, said: ‘‘The LoyalFree app provides the perfect solution for Ilkley businesses and it could not have come at a better time for the town. Many businesses are already making the most of the platform and we hope the local and visitors enjoy all the features the LoyalFree app has to offer.’’
LoyalFree’s digital trails are one way app users can explore the town’s history, hidden gems and best independents. Discover the town’s rich history with the Ilkley’s History and Heritage trail or find your new favourite cafe with the independent coffee shop trail, both live on the app now! Watch this space as more trails and interactive experiences are added to the app.
Sophie Hainsworth, co-founder of LoyalFree, said: ‘‘We are overjoyed to be expanding further to support even more businesses as they start to reopen after lockdown. Ilkley has a wonderful variety of businesses and interesting history which makes it the perfect town for the app.’’
You can download the LoyalFree app for free here: www.loyalfree.co.uk/download or search ‘LoyalFree’ on the iOS and Google play store.
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