What was the problem? The existing discount card created by Love Loughborough in their first term (Loughborough BID) was well received, with thousands in circulation throughout the area. But several limitations became apparent as time passed and technology progressed. Given that 57% of consumers want to engage with their loyalty programs via mobile devices (CMO, Adobe, 2017) and[…]

The recent decision of Tesco to cut some of its Clubcard rewards led to a BBC article asking ‘are the days of loyalty cards numbered?’ The BBC Business piece claims experts believe the move is part of a wider change in a movement away from physical loyalty cards, but that the backlash against Tesco’s move proves shoppers[…]

It is a long known fact that Loyalty Schemes are proven to work considering 81% of consumers are more likely to continue doing business with brands that offer loyalty programs (Bond). However – with changing consumer preferences one cannot ignore the desire for the schemes to integrate with mobile. After all, we now use our[…]

On Wednesday 11th October, Loughborough’s Farmers Market became the first ever UK market to launch a digital discount and loyalty card scheme. The scheme was be launched at the specialty market which showcases a range of local organic food and drink on the second Wednesday of every month in Loughborough Market Place. This article is based on[…]

Love Loughborough BID are excited to announce the launch of a co-branded digital app for local businesses in partnership with local entrepreneurs, Sophie & Jason of LoyalFree. LoyalFree is a mobile phone app loyalty scheme which is used to collect rewards at local independent and national businesses, allowing businesses to gain from customer analytics and[…]