The Tech Nation 2017 report captures the pulse of the UK tech sector The report cites Leicester as “buzzing with digital tech innovation” and points out the city’s Cultural Quarter is being “transformed into a hub for creative and digital tech startups“. The University of Leicester’s award-winning data centre and De Montfort University’s Innovation Centre[…]
Customer loyalty programmes have historically improved relationships between brands and consumers by offering benefits to customers and brands alike. For customers the incentive of free or discounted products and feeling valued. For businesses the offer of repeat custom, increased sales and a healthier bottom line. But fast forward a couple of years – will we[…]
What do we know about the modern customer? Customers today have access to an unlimited amount of information online making them less brand loyal in certain industries. But research shows they still actively respond to and desire being valued and rewarded. A recent study shows that the average person touches their phone 2,617 times a[…]
